Logo + Brand Identity
The logo is also informed by Layap, a Yakthung visual motif composed of eight interconnected circles representing lunar phases and cycles of time. Combining these references, the geometric form becomes both symbolic and versatile, extending into repeatable patterns that can be applied across boutique products such as socks, ties, and packaging.
The color palette balances heritage and contemporary appeal: gold and saffron reference ornamentation and warmth, crimson evokes traditional textiles and strength, deep blue suggests depth and continuity, while soft blue and warm off-white provide balance inspired by sky and natural materials. Together, the system positions Phung Boutique as a brand that translates cultural symbolism into modern, everyday design.
Software Used: Adobe Illustrator + Adobe Photoshop